Lens Box Media Works recently concluded a very hectic shoot of a pre-wedding music video in Mumbai. As with all shoots, the pre-production of that shoot was a very crucial part and crew members took extra efforts to ensure the smooth planning of the shoot.
The production head, Ashutosh Shiledar, along with Komal and Pratik Umale were given the responsibility of coordinating with the client on the phone. The client’s initial brief was that they wanted a proper story in the music video and even suggested a Bollywood romantic track for the same. To get an idea of how exactly they wanted it to be shot, the crew asked them to send some music videos as a reference. The couple also shared their own story – how they met and their journey so far, with the team. Ultimately, both parties agreed on a tentative storyline that could be further more refined afterwards.
Then came the planning of the entire shoot , which was according to the storyline. Pictures of locations available online were used as a reference. Komal, who hails from Mumbai and headed the costume department, had good locations in mind which came as a great help to the entire planning process. Meanwhile Pratik, a full-time animator and assistant director for the video, drew several storyboards of the scenes that could be shot at any location. Ashutosh coordinated with clients and worked on scheduling simultaneously. An equipment and prop list was tentatively decided, and the whole team packed their bags and left for Mumbai.
The first day at Mumbai went in finalizing and last minute meetings. The crew went around the pre-decided locations for a recce and fix on spots to shoot. The main criteria were – they should look beautiful on screen, they should be accessible, no need of unnecessary permissions to shoot required and these spots should have facilities for changing costumes. The production crew also kept the lighting and crowd problems in mind. 14 locations around the city, including Gateway of India, Marine Drive, Jewel of Navi Mumbai, Parsik Hill and Bandra Bandstand were finalized for the video.
At evening, a common meeting with the couple happened where a make up artist and another AD were also present. The couple had their doubts cleared about schedule and storyline and showed the costumes they had in mind. The costumes were arranged in pair, each of them according to the location and props used along with them. Once the shooting schedule was fixed, equipments were charged and the team prepared themselves for the slog next day. With that, ended the tedious process of pre-production.
Stay tuned for the next blog post to read more about the actual shoot, behind the scenes stories, editing process and much more! The music video releases soon.